ABOUT FASHIONATA

Established in 2010, Fashionata is a premier apparel group specializing in the development and distribution of leading global intimate apparel, nightwear/loungewear, and ready-to-wear brands in Australia and New Zealand.

The group’s brand partnerships and proprietary labels feature some of the best-known premium brands from the USA, Europe and Australia, catering to both men’s and women’s categories.

Headquartered in Sydney, Australia, Fashionata has established a dedicated team and platform that manages the entire distribution effort – inventory management and warehousing, PR, marketing and brand development, e-commerce, national wholesale sales and retail expansion – emulating a brand’s success domestically.

We possess deep relationships with all major department store groups/premium retail outlets, with national showrooms and sales representatives providing access to over 800 specialty boutiques.

EXPERIENCE

FASHIONATA was co-founded in 2010 by Adam Ezra and Gabrielle Schwartz, following the identification of clear gaps and subsequent opportunities within the industry. Both continue to serve as Directors of Fashionata with day to day management of the business. The FASHIONATA board has significant experience within retail, wholesale, manufacturing, distribution and entrepreneurship across numerous industries.

DISTRIBUTION

FASHIONATA’s distribution department is committed to making available the world’s most desired premium brands in Australia and New Zealand. The group has a proven track record in launching, developing and growing brands in our markets, leveraging our deep industry knowledge, experience and stakeholder relationships. We strive to provide unparalleled customer service and a service minded attitude in line with our core values.

FASHIONATA has teamed up with a 3PL partner that offers a warehouse with a high-volume capacity allowing us to handle constant order flow - with an average turnaround time of 24 hours with an additional 24 hour transit time to our customers in Australia. To be a successful partner to our customers and suppliers we believe it is critical to be in the frontline of structure, applications and adaptations. We are constantly updating and reviewing our IT-platform with EDI, ERP systems to enable us to effectively connect with our partners in various ways and to support automation in our supply chain.