Our Company
FASHIONATA is an apparel group specialising in the distribution of leading global intimate apparel, nightwear/loungewear and ready-to-wear brands in Australia and New Zealand. The group’s brand partnerships and proprietary labels incorporate some of Europe, USA and Australia’s best known premium brands in both Men’s and Women’s categories. Fashionata has built a dedicated team that manages the complete distribution effort and has built an established network of sales representatives throughout Australia & New Zealand. Fashionata possesses deep relationships with all major department store groups and more than 200 specialty boutiques.
FASHIONATA’s portfolio of brands includes four proprietary labels, GINIA, GINIA\RTW, Chateau and Project REM. Each is premium-positioned and market leaders in their respective categories. Design, sourcing and manufacturing functions are all completed internally by the group’s dedicated and capable team. 2015 marked an important milestone with the successful launch of GINIA in Europe and the USA.
FASHIONATA is committed to making available the world’s most desired premium lingerie and nightwear brands in Australia and New Zealand. The group has a proven track record in launching, developing and growing brands in our markets, leveraging our deep industry knowledge, experience and stakeholder relationships. We strive to provide unparalleled customer service and a service-minded attitude in line with our core values.
Our Brands
Ginia & Ginia RTW
GINIA creates modern silk essentials for every day. A collection of beautifully curated pieces that work independently and in combination. Focusing on creating aspirational, versatile, contemporary products at accessible price points for the everyday woman. GINIA appreciates that quality, price and experience are what drives consumer loyalty, a foundation that GINIA, to this day, has not faltered.
HANRO
For over 130 years, HANRO has crafted the world’s finest lingerie, nightwear and loungewear. Ever since its foundation in 1884 in Switzerland, HANRO has stood for understated luxury, natural elegance, and high-end garments which are a pure pleasure to wear. Decades of tradition, combined with technical innovation and contemporary design, are what make HANRO such a distinctive brand.
SPANX
SPANX all started with a pair of pantyhose, some scissors, and a bright idea... From the moment founder Sara Blakely cut the feet out of her pantyhose to make her butt look better in white pants, she transformed from a very frustrated consumer to a fearless entrepreneur. Spanx invents, inspires and gives back. We dream big and we care a lot. Shaping bodies, shaping lives since 2000.
PROOF
Proof was founded in 2005 by three sisters Jodi, Kari and Lori Caden who were on a mission to empower all women to look and feel their absolute best. Proof® is a line of meticulously designed and expertly constructed leakproof underwear products that empower women to live life worry free.