Our Company
Established in 2010, Fashionata is a premier apparel group specializing in the development and distribution of leading global intimate apparel, nightwear/loungewear, and ready-to-wear brands in Australia and New Zealand.
The group’s brand partnerships and proprietary labels feature some of the best-known premium brands from the USA, Europe and Australia, catering to both men’s and women’s categories.
Headquartered in Sydney, Australia, Fashionata has established a dedicated team and platform that manages the entire distribution effort – inventory management and warehousing, PR, marketing and brand development, e-commerce, national wholesale sales and retail expansion – emulating a brand’s success domestically.
FASHIONATA is committed to making available the world’s most desired premium lingerie and nightwear brands in Australia and New Zealand. The group has a proven track record in launching, developing and growing brands in our markets, leveraging our deep industry knowledge, experience and stakeholder relationships. We strive to provide unparalleled customer service and a service-minded attitude in line with our core values.
Our Brands
GINIA creates modern silk essentials for every day. A collection of beautifully curated pieces that work independently and in combination. Focusing on creating aspirational, versatile, contemporary products at accessible price points for the everyday woman. GINIA appreciates that quality, price and experience are what drives consumer loyalty, a foundation that GINIA, to this day, has not faltered.
For over 130 years, HANRO has crafted the world’s finest lingerie, nightwear and loungewear. Ever since its foundation in 1884 in Switzerland, HANRO has stood for understated luxury, natural elegance, and high-end garments which are a pure pleasure to wear. Decades of tradition, combined with technical innovation and contemporary design, are what make HANRO such a distinctive brand.
SPANX all started with a pair of pantyhose, some scissors, and a bright idea... From the moment founder Sara Blakely cut the feet out of her pantyhose to make her butt look better in white pants, she transformed from a very frustrated consumer to a fearless entrepreneur. Spanx invents, inspires and gives back. We dream big and we care a lot. Shaping bodies, shaping lives since 2000.
Gap is the flagship brand of Gap Inc., the U.S.-born retail giant established in 1969 in San Francisco by Donald and Doris Fisher. Representing clean, timeless American casual style, Gap offers quality wardrobe staples, denim, tees, knits, outerwear, and more for the whole family. The brand positions itself around approachable simplicity, inclusive sizing, and lasting basics.
Founded in 2001 by Creative Director Joe Dahan, Joe’s Jeans brings an iconic LA-meets-rock & roll sensibility to everyday denim. Known for their meticulous focus on fit, quality, and next‑gen textile technology, they craft a broad range of timeless, approachable styles, from classic straights and skinnies to trend‑forward wide legs and relaxed fits.