Our Company
Established in 2010, Fashionata is a premier apparel group specializing in the development and distribution of leading global intimate apparel, nightwear/loungewear, and ready-to-wear brands in Australia and New Zealand.
The group’s brand partnerships and proprietary labels feature some of the best-known premium brands from the USA, Europe and Australia, catering to both men’s and women’s categories.
Headquartered in Sydney, Australia, Fashionata has established a dedicated team and platform that manages the entire distribution effort – inventory management and warehousing, PR, marketing and brand development, e-commerce, national wholesale sales and retail expansion – emulating a brand’s success domestically.
FASHIONATA is committed to making available the world’s most desired premium lingerie and nightwear brands in Australia and New Zealand. The group has a proven track record in launching, developing and growing brands in our markets, leveraging our deep industry knowledge, experience and stakeholder relationships. We strive to provide unparalleled customer service and a service-minded attitude in line with our core values.
Our Brands
Ginia & Ginia RTW
GINIA creates modern silk essentials for every day. A collection of beautifully curated pieces that work independently and in combination. Focusing on creating aspirational, versatile, contemporary products at accessible price points for the everyday woman. GINIA appreciates that quality, price and experience are what drives consumer loyalty, a foundation that GINIA, to this day, has not faltered.
HANRO
For over 130 years, HANRO has crafted the world’s finest lingerie, nightwear and loungewear. Ever since its foundation in 1884 in Switzerland, HANRO has stood for understated luxury, natural elegance, and high-end garments which are a pure pleasure to wear. Decades of tradition, combined with technical innovation and contemporary design, are what make HANRO such a distinctive brand.
SPANX
SPANX all started with a pair of pantyhose, some scissors, and a bright idea... From the moment founder Sara Blakely cut the feet out of her pantyhose to make her butt look better in white pants, she transformed from a very frustrated consumer to a fearless entrepreneur. Spanx invents, inspires and gives back. We dream big and we care a lot. Shaping bodies, shaping lives since 2000.
FAHERTY
Faherty Brand is a lifestyle and apparel brand which we recently launched in Australia. Founded in 2013 by twin brothers Mike and Alex Faherty with the goal of creating the highest quality clothing for life's great moments. Faherty is known for its sustainable beach-inspired apparel and offers casual wear for men and women using eco-friendly fabrics and through a responsible manufacturing process.